Dynamics CRM is a piece of business software, made by Microsoft. It's a customer relationship management software that helps businesses manage their customer database, generate new leads, engage with their customers, and resolve customer service issues.
CRM solutions help streamline workflows, increase collaboration, improve communication, and deliver a better customer experience for businesses of every size. CRM systems are no longer just a tool for large corporations—smaller businesses can find solutions that fit their needs and grow with them. A customer relationship management solution could be a great fit if your business could benefit from a single, centralised way to:
Get a holistic view of customers.
Connect sales and marketing.
Close more deals.
Execute multi-channel campaigns and improve marketing ROI. CRM marketing capabilities also:
Determine the types of customer messages you need to send and the right time to send them.
Seamlessly integrate with sales and analytics to find, nurture, and convert leads.
Help create and send messages using your customer’s preferred channel.
Give your sales staff an overview of your customers, while helping you identify new business opportunities. It should also offer options that help you:
Share sales performance and key metrics with your staff.
Identify and engage with the right buyers to grow sales relationships.
Use artificial intelligence (AI) to help you know what steps you should take during every step of the sales process.
Help your brand stand out and meet client service expectations, so they’ll want to do business with you, and in a perfect world, give you their trust. CRM systems also let you:
Engage with customers on their preferred channel or device.
Use data and intelligence to learn how to provide better service and reduce costs.
Offer a 360-degree view of your customer to help your agents deliver personalised service.
Offer connected and proactive service that helps your technicians deliver positive onsite experiences for customers. It should also provide tools that:
Help your technicians improve service, reduce resolution times, and earn customer trust.
Automate scheduling so that the skill set of the technician matches the service request.
Offer customers an easy-to-use self-service portal to track technicians or get recommendations.
The right systems also benefit your clients and customers. You can give them the tools to help them interact with you and become loyal customers. Other benefits include:
Allowing customers the ability to communicate through any channel and on any device.
Giving customers access to more data so they feel informed and empowered in purchasing decisions.
Offering customers the tools to schedule service that accommodates their preferences and availability.